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Description
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Details
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Find My Perfect Shade
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How To Use It
Finally, the nourishing, permanent hair color at-home your hair deserves and the long-lasting color you demand! 100% gray coverage in a clean and vegan formula for truly vibrant hair color.
- Get 100% gray coverage (even on your most stubborn grays) with rich and vibrant hair color that lasts up to 6 weeks
- Our innovative new permanent hair-color formula is clean and vegan! And yet it still delivers true, gorgeous hair color at home in your go-to shade—or that hair-color trend you’re so tempted to try
- What makes it clean? This hair color is formulated without ammonia, parabens, sulfates, silicones, mineral oil, gluten, and phthalates—all of the ingredients your hair (and you) could do without
- It gets even better: This hair color is gentle on your hair and respectful of your scalp, with a nourishing formula infused with cannabis sativa (hemp) seed oil
- Our Botanical Enriched Conditioning Glosses with camellia oil also include shade-specific ingredients: sesame oil for brunettes, black-tea extract for dark hair, cranberry for red shades, and chamomile for blondes
- Available in 16 permanent hair-color shades in an easy to use, non-drip cream formula
- First things first: Everything you need is inside the box
- Here are a few important points to get you started:
- Before you do anything, conduct a patch test (details are in the included instruction sheet)
- Then apply the hair color, starting at your roots, in small sections (about 1/2" each)
- The typical leave-on time for allover color is 25 minutes, but if you have particularly stubborn grays, add 5 more minutes (so 30 minutes in total)
- Certain shades (like 100 Extra Light Natural Blonde, 93 Light Golden Blonde, 48BV Burgundy, and 6R Light Auburn) will take a bit longer, so please be sure to read the instruction sheet to know the correct leave-on time for your Total Color™ shade
